As a large modernization electronic enterprise engaged in manufacturing color picture tubes, Shanghai Novel Color Picture Tube Co., Ltd. was founded in Dec. 1987 with a registered capital of RMB 9.05 million and total assets of RMB 2.77 billion. Owning 2,200 employees, the company has 147,000 m² floor area and 166,000 m2 area of structure.

Chiefly manufacturing 47cm, 54cmFS, 64cmFS, 73cmNF, 84cmM, W76cm(16:9) color picture tubes, the company¡¯s annual producing capacity could reach 4.4 million while the total sales incoming over RMB 4 billion. With scientific management, the company has established a highly effective working order marked by strict discipline, smooth operation, well-maintained facilities and balanced producing.

In order to reach the advanced level throughout the world, the company¡¯s products always keep the same high quality as the international requires. Based on continuous quality system improvement, the company always insists on the PDCA circle as a goal to reach the consumers¡¯ satisfaction and provides them the first class service. In Aug. 1995, the company has acquired the certificate of ISO9002 from BVQI and CQEC.

While focusing on its major products, the company has also been widening its business scope. It has successfully cooperated with the Japanese companies Toshiba and Mitsui to form Shanghai Xinzhi electronics Co., Ltd. that produces flat shadow masks for color picture tubes. It has also co-invested with Sanwa to form Shanghai Singwa electric Co., Ltd. that produces color monitors for game machines.

Not satisfied with her present achievements, the company regards constant improvements, high efficiency and the international standards as her target.